• Toy store The Entertainer rolls out nationwide Quiet Hour for autistic children

    The faster growing toy retailer in the UK is introducing a weekly event that will take place every Saturday in all its UK stores to create a more welcoming environment for children with autism.

    Following a successful pilot during February’s half term, The Entertainer, is introducing a weekly Quiet Hour starting Saturday, March 3 when music will be switched off in store for the first hour of opening.

    The initiative has been welcomed by autism groups who agree that shopping trips can be a daunting experience for autistic children who can find busy crowds and loud noises overwhelming.

    The Quiet Hour will take place between 9am and 10am Monday to Saturday at both the Gloucester Kings Walk and Cheltenham High Street stores.

    Gary Grant, Founder and Managing Director of The Entertainer, said: “It was great to hear the positive feedback from customers who had visited an Entertainer store during the daily Quiet Hour, which was held during half term and as a result we are delighted to announce the introduction of a weekly Quiet Hour, which will take place each Saturday morning.

    “We continually look for ways to improve customer experience as it’s hugely important to us that all children feel comfortable in our stores and are able to explore the toys we have available.”

    Shopping trips can be a daunting experience for autistic children who can find busy crowds and loud noises overwhelming. which is why, starting Saturday 3 March, for the first hour of opening The Entertainer will be switching off the music in store.

    Daniel Cadey, Autism Access Development Manager for The National Autistic Society, said: “We’re delighted that The Entertainer is taking this positive step to make shopping a better experience for autistic children.

    “Small changes such as removing in-store music can make a huge difference to autistic people, who can struggle to filter out background noise which can cause them enormous distress.

    “We hope to see other stores follow The Entertainer’s lead and make whatever changes they can to support the needs of all their customers.”

    The initiative follows the introduction of autism-friendly screenings at cinema across the U.K., including at Cineworld, Showcase, Odeon and Vue cinemas.

    The special screenings help children suffering from autism and sensory differences, along with their families to watch films in an environment adapted to their needs.

    The Entertainer’s Quiet Hour will be held every Saturday morning across all 145 stores.

    For more information about The Entertainer and for individual store opening hours, please visit www.TheToyShop.com

    Roisin Norris

    Hi I'm Roisin Norris, Digital Marketing Executive at DisabledGo and I will be uploading blogs and news for you all to read.

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