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Main Reception and Hospitality

Stoke City Football Club - bet365 Stadium, Stanley Matthews Way, Stoke-on-Trent, ST4 4EG

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Access Guide

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Contact Details

Getting Help and Assistance

  • There is a member of staff available for help and assistance.
  • There is not a/are not steward(s) trained in British Sign Language.

Getting Here

  • By Road View
    • From the North/South/West:
      Leave the M6 at Junction 15 and take the second exit at the first roundabout onto the A500. Exit the A500 at the second slip road and then keep to the right for the A50. At the roundabout take the second exit to join the A50 (the stadium is signposted and visible on the sky-line to the right). Once on the A50 take the first exit and head up the bank towards the traffic lights. Turn right at the traffic lights and head over the fly-over. Take the third exit at the first roundabout then the first exit at the second roundabout (the stadium is visible ahead). At the third roundabout take the third exit to reach the main entrance of the stadium.

      From the East
      Take the A50 to Stoke-on-Trent. Exit at the final slip road on the A50, with the stadium on the left. Take the third exit at the first roundabout and then the third exit at the second roundabout, this will lead you to the main entrance of the stadium.
    • On non matchdays parking is available directly outside the Q-railing Stand (West Stand).
      On matchdays access is strictly limited to vehicles with parking permits for car parks; North, West 1 and West 2. Signs also indicate coach and disabled parking.
      Supporters without a car parking pass have access to the South and Trent car parks on Stanley Matthews Way, within these car parks there are limited spaces and are sold on a strictly first come first served basis.
      All car parks open from 11.00am for an afternoon game and from 4.00pm for an evening game. Access to the car parks is available from both the A50 and the junction for Stanley Matthews Way on Trentham Road (A5035).
  • By Bus View
  • By Train View
    • The nearest Railway Station is Stoke-on-Trent.
    • Stoke-on-Trent Train Station is situated on the West Coast Main Line and provides direct access from London, Manchester, Birmingham, Derby and Crewe. On matchdays, buses are provided from the station to the stadium for both home and visiting supporters.
    • For more information on National Rail please click here (opens new tab).

Car Parking and Drop Off

Outer Concourse

  • There is step-free access around the concourse, however there are some very slight slopes in places. The surface of the concourse varies between block paving and concrete.
    There are some steps located outside the Boothen End (North Stand). These steps can be bypassed by using the dropped kerbs and the designated pathway in the North Car Park.
    There are also steps located on the concourse between the ticket office and the Q-railing Stand (West Stand). These can be bypassed via the ramp on the opposite side of the access road, within West Car Park 1. There are pedestrian road crossings with bollards on either side of the ramp.
  • On matchdays there are food and drink stands located around the concourse; at the Boothen End (North Stand), on the corner between The Caldwell Construction Stand (South Stand) and The Franklyn Stand (West Stand), on the Tile Mountain Stand (East Stand), on the corner between the Tile Mountain (East Stand) and The Caldwell Construction Stand (South Stand) and on the away section of The Caldwell Construction Stand (South Stand).
    There are programme stalls located around the concourse.
  • There is step-free access from the concourse to all of the stands.
  • On matchdays the away section of The Caldwell Construction Stand (South Stand) is sectioned off.
    There are gates manned with stewards on either side of the concourse outside of the away section of The Caldwell Construction Stand (South Stand).
    Access between The Caldwell Construction Stand (South Stand) and The Franklyn Stand (West Stand) is possible via the public footpath along Stanley Matthews Way.
  • Clear directional signage is provided on the concourse.
  • There is a stadium plan/map on the concourse.
  • There is a steward/member of staff available for assistance on matchdays.

Outside Access (Executive Hospitality Main Entrance)

  • Entrance View
    • This information is for the entrance located on the outer wall of the Franklyn Stand (West Stand).
    • The entrance area/door is clearly signed.
    • There is ramped/sloped access at this entrance.
    • There is a canopy or recess which provides weather protection at this entrance.
    • The entrance door(s) does not/do not contrast visually with its immediate surroundings.
    • The height of the intercom is 145cm (4ft 9in).
    • The main door(s) open(s) automatically (away from you).
    • The door(s) is/are double width.
    • The width of the opening is 160cm.
    • There is a small lip on the threshold of the entrance, with a height of 2cm or below.
  • Ramp/Slope View
    • The ramp/slope is located in front of the entrance.
    • The gradient of the ramp/slope is slight.

Outside Access (Directors Alternative Entrance)

  • Entrance View
    • This information is for the entrance located on the outer wall of the Q-railing Stand (West Stand).
    • The entrance area/door is clearly signed.
    • There is ramped/sloped access at this entrance.
    • There is a canopy or recess which provides weather protection at this entrance.
    • The entrance door(s) does not/do not contrast visually with its immediate surroundings.
    • The intercom is not in a suitable position to allow wheelchair users to gain access.
    • The height of the intercom is 145cm (4ft 9in).
    • The main door(s) open(s) towards you (pull).
    • The door(s) is/are double width.
    • The door(s) may be difficult to open.
    • The width of the door opening is 170cm.
    • There is a small lip on the threshold of the entrance, with a height of 2cm or below.
  • Ramp/Slope View
    • The ramp/slope is located in front of the entrance.
    • The gradient of the ramp/slope is slight.

Reception (Main Reception)

  • Reception View
    • The reception point is located ahead as you enter the main entrance.
    • The reception point is approximately 6m (6yd 1ft) from the main entrance.
    • The reception area/desk is clearly visible from the entrance.
    • There is step-free access to the reception point.
    • There is a clear unobstructed route to the reception point.
    • There are no windows, TVs, glazed screens or mirrors behind the reception point which could adversely affect the ability of someone to lip read.
    • The counter is placed in front of a plain background.
    • The lighting levels at the reception point are good.
    • The height of the reception counter is 100cm.
    • There is sufficient space to write or sign documents on the counter.
    • There is not a lowered section of the counter.
    • The counter is staffed.
    • There is a hearing assistance system at the reception point.
    • The type of system is a fixed loop.
    • The hearing assistance system is signed.
    • Staff are trained to use the hearing assistance system.
    • The hearing assistance system was tested by an AccessAble surveyor.
    • The hearing assistance system was tested on 12/12/2022.
    • The hearing loop was working at the time of testing.
    • There is a/are quick check in system(s) available.
    • Signs and universally accepted symbols or pictograms, indicating lifts, stairs, WCs, circulation routes and other parts of the building are provided in the reception area.
    • The type of flooring in the reception area is carpet and tiles.
  • Reception Seating Area View
    • There is a seating area close to the reception point.
    • Access to the seating area is unobstructed.
    • There is sufficient space for a wheelchair user to use the seating area.
  • Comments View
    • The height of the quick check-in system is 116cm.

Reception (Players and Scouts Reception)

  • Reception View
    • The reception point is located to the left as you enter the main entrance.
    • The reception point is approximately 4m (4yd 1ft) from the main entrance.
    • The reception area/desk is clearly visible from the entrance.
    • There is step-free access to the reception point.
    • There is a clear unobstructed route to the reception point.
    • There are windows, TVs, glazed screens or mirrors behind the reception point which could adversely affect the ability of someone to lip read.
    • The counter is placed in front of a plain background.
    • The lighting levels at the reception point are good.
    • The height of the reception counter is 100cm.
    • There is sufficient space to write or sign documents on the counter.
    • There is not a lowered section of the counter.
    • The counter is staffed.
    • There is a hearing assistance system at the reception point.
    • The type of system is a fixed loop.
    • The hearing assistance system is signed.
    • Staff are trained to use the hearing assistance system.
    • Signs and universally accepted symbols or pictograms, indicating lifts, stairs, WCs, circulation routes and other parts of the building are provided in the reception area.
    • The type of flooring in the reception area is tiles.

Getting Around

  • Access View
    • There is step-free access throughout the building.
  • Circulation View
    • There are doors in corridors/walkways which have to be opened manually.
    • There are corridors/walkways with a surface width of less than 120cm (excluding any permanent obstructions over a small distance).
    • The type of flooring in corridors/walkways is carpet.
    • There is some flooring in corridors/walkways which is shiny and could cause issues with glare or look slippery to some people.
    • There is good colour contrast between the walls and floor in all areas.
    • There are seats with armrests on both sides at regular intervals.
    • The lighting levels are good.
    • Access to other floors/levels is via stairs and lift.
  • Signage View
    • Wayfinding signage is provided.
    • The colour, design and typeface of signs is consistent throughout the building.
  • Safe Place(s) View
    • There is a designated place of safety which can be used by people with dementia, autism or learning disabilities.
    • In Television Studio 1.
  • Audio View
    • This venue does not play background music in public areas.
    • There is not a hearing assistance system in the public areas of the building.

Other Floors (North Side)

  • Stairs View
    • Stairs can be used to access other floors.
    • The stairs are for public use.
    • The stairs are located to the left as you enter the main entrance.
    • The stairs are approximately 14m from the main.
    • Signs indicating the location of the stairs are clearly visible from the entrance.
    • There are manual, single doors which may be difficult to open to enter and exit the stairwell from the first floor upwards.
    • There are a set of manual, double, heavy doors to enter/exit the stairwell on the ground floor.
    • The floors which are accessible by stairs are G, 1, 2, 3, 4.
    • There are 15+ steps between floors.
    • The height of the step(s) is/are between the recommended 15cm and 18cm.
    • The going of the step(s) is/are between the recommended 30cm and 45cm.
    • The steps are clearly marked.
    • There is a/are handrail(s) at the step(s).
    • The steps have a handrail on both sides.
    • Handrails are at the recommended height (90cm-100cm).
    • Handrails do cover the flight of stairs throughout its length.
    • Handrails are easy to grip.
    • Handrails do extend horizontally beyond the first and last steps.
    • There is a landing.
    • Clear signs indicating the facilities on each floor are provided on landings.
    • The lighting levels at the steps are good.

Lift (North Side)

  • There is a lift for public use.
  • The lift is located to the left as you enter the main entrance.
  • Signs indicating the location of the lift are clearly visible from the entrance.
  • The lift is approximately 12m (13yd 4in) from the main entrance.
  • The lift is a standard lift.
  • A member of staff does not need to be notified for use of the lift.
  • The floors which are accessible by this lift are G, 1, 2, 3, 4.
  • There are manual, double doors which may be difficult to open to access the lift lobby on the ground floor.
  • There is a manual, heavy, single door to access the lift lobby on Level 3.
  • Clear signs indicating the facilities on each floor are provided on lift lobby landings.
  • There is a clear level manoeuvring space of 150cm × 150cm in front of the lift.
  • Lift doors do contrast visually with lift lobby walls.
  • The external controls for the lift are within 90cm - 110cm from the floor.
  • The colour contrast between the external lift controls and the control plate is poor.
  • The colour contrast between the external lift control plate and the wall is good.
  • The clear door width is 109cm (3ft 7in).
  • The dimensions of the lift are 140cm x 155cm (4ft 7in x 5ft 1in).
  • There are separate entry and exit doors in the lift.
  • There is not a mirror to aid reversing out of the lift.
  • There is a list of floor services available within the lift.
  • The lift does have a visual floor indicator.
  • The lift does have an audible announcer.
  • The controls for the lift are within 90cm - 120cm from the floor.
  • There is not a hearing loop system.
  • The lift does have Braille markings.
  • The lift does have tactile markings.
  • The lighting levels in the lift are low.

Other Floors (South Side)

  • Stairs View
    • Stairs can be used to access other floors.
    • The stairs are for public use.
    • The stairs are located to the right as you enter the main entrance.
    • The stairs are approximately 15m from the main entrance.
    • Signs indicating the location of the stairs are clearly visible from the entrance.
    • There are manual, single doors which may be difficult to open to enter and exit the stairwell from the first floor upwards.
    • There are a set of manual, double, heavy doors to enter/exit the stairwell on the ground floor.
    • The floors which are accessible by stairs are G, 1, 2, 3, 4.
    • There are 15+ steps between floors.
    • The height of the step(s) is/are between the recommended 15cm and 18cm.
    • The going of the step(s) is/are between the recommended 30cm and 45cm.
    • The steps are clearly marked.
    • There is a/are handrail(s) at the step(s).
    • The steps have a handrail on both sides.
    • Handrails are at the recommended height (90cm-100cm).
    • Handrails do cover the flight of stairs throughout its length.
    • Handrails are easy to grip.
    • Handrails do extend horizontally beyond the first and last steps.
    • There is a landing.
    • Clear signs indicating the facilities on each floor are provided on landings.
    • The lighting levels at the steps are good.

Lift (South Side)

  • There is a lift for public use.
  • The lift is located to the right as you enter the main entrance.
  • Signs indicating the location of the lift are clearly visible from the entrance.
  • The lift is approximately 13m (14yd 8in) from the main entrance.
  • The lift is a standard lift.
  • A member of staff does not need to be notified for use of the lift.
  • The floors which are accessible by this lift are G, 1, 2, 3, 4.
  • There are manual, double doors which may be difficult to open to access the lift lobby on the ground floor.
  • There is a manual, heavy, single door to access the lift lobby on Level 3.
  • Clear signs indicating the facilities on each floor are provided on lift lobby landings.
  • There is a clear level manoeuvring space of 150cm × 150cm in front of the lift.
  • Lift doors do contrast visually with lift lobby walls.
  • The external controls for the lift are within 90cm - 110cm from the floor.
  • The colour contrast between the external lift controls and the control plate is poor.
  • The colour contrast between the external lift control plate and the wall is good.
  • The clear door width is 109cm (3ft 7in).
  • The dimensions of the lift are 140cm x 155cm (4ft 7in x 5ft 1in).
  • There are separate entry and exit doors in the lift.
  • There is not a mirror to aid reversing out of the lift.
  • There is a list of floor services available within the lift.
  • The lift does have a visual floor indicator.
  • The lift does have an audible announcer.
  • The controls for the lift are within 90cm - 120cm from the floor.
  • There is not a hearing loop system.
  • The lift does have Braille markings.
  • The lift does have tactile markings.
  • The lighting levels in the lift are good.

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